🔍 Analyzing market...

Scoring franchises against local demographics

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Data sources: US Census ACS 2023, FDD filings through 2024, BLS Employment (monthly), BLS CPI (monthly), FRED economic indicators (weekly), FHFA HPI (quarterly), SBA FOIA loans (quarterly), IRS SOI migration (annual). Last updated: . Demographics & economic data are 🟢 Verified. Franchise unit counts are 🟡 Estimated. Opportunity scores are 🔴 Modeled.
🏙️ Market Snapshot
Source: US Census ACS 2023 🟢 Verified
Economic Pulse
Live federal data — BLS · FRED · FHFA · SBA · IRS 🟢 Verified
Sources: BLS LAUS (employment), BLS CPI-U (inflation), FRED St. Louis Fed (rates), FHFA HPI (housing), SBA FOIA (lending), IRS SOI (migration). All federal government data. 🟢 Verified sources.
🎯 Top Franchise Opportunities
High-confidence only
📊 Market Concentration by Category
Units per 100K population 🔴 Modeled
Below peer avg — opportunity
At peer avg
Above peer avg — saturated
Peer market average
⚠️ Chart data is modeled from national FDD totals distributed by population and demographic fit. Actual category density may vary significantly. Treat as directional.
🗺️ Peer Market Comparison
Similar markets by population & income profile
Metro Area Population Median Income Est. Franchise Units 🟡 Density / 100K 🔴 Similarity
📋 Full Penetration Table
All franchises in database sorted by opportunity
Franchise ▴ Category Local Units 🟡 Units Source Penetration Index 🔴 Opp. Score 🔴 Score Confidence
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