SERVPRO — Key Metrics
$205K–$312K
Total Investment (Item 7)
$50K
Franchise Fee
10.0%
Royalty
$1.1M
Average Unit Volume
74/100
Franchisee Satisfaction
+1.00%
Net Growth Rate
Above average franchisee satisfaction
SERVPRO Red Flags & Considerations
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High royalty burden: 10.0% royalty is on the high end for service franchises. Combined with 3.0% ad fund, effective royalty is 13.0%. Model with actual revenue expectations before signing.
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Unit count vs. satisfaction: 2,000 locations with only 74/100 satisfaction score suggests operational challenges at scale. New franchisees may face established operators with established territories.
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Strong market position: 2,000 locations provides significant brand recognition in the restoration industry. National account programs and insurance relationships are a major revenue driver.
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