Anytime Fitness vs ServiceMaster Restore: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Fitness & Health Home Services Real Data Not Investment Advice
AF

Anytime Fitness

Fitness & Health
$398K – $974K
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VS
SR

ServiceMaster Restore

Home Services
$250K – $800K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
ServiceMaster Restore wins on investment range ($174K less) vs Anytime Fitness.
Fee Burden
Anytime Fitness wins on royalty rate (5.0% lower) vs ServiceMaster Restore.
Unit Count
Anytime Fitness wins on total units (3,100 more) vs ServiceMaster Restore.
Satisfaction
Anytime Fitness wins on franchisee satisfaction vs ServiceMaster Restore.

Detailed Analysis: Anytime Fitness vs ServiceMaster Restore

Choosing between Anytime Fitness and ServiceMaster Restore comes down to your investment capacity, risk tolerance, and operational preferences. Anytime Fitness operates in Fitness & Health while ServiceMaster Restore is in Home Services. Cross-industry comparisons are valuable when you're evaluating which business model best fits your skills and lifestyle.

From a capital perspective, ServiceMaster Restore has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Anytime Fitness charges a lower royalty rate, which means more of your gross revenue stays in your pocket. If passive ownership matters to you, Anytime Fitness supports a semi-absentee model — you can hire a manager and maintain other income sources.

Franchisee satisfaction is one of the strongest predictors of long-term success. Anytime Fitness leads with a 71/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric Anytime Fitness ServiceMaster Restore
Min Investment $398K $250K
Max Investment $974K $800K
Franchise Fee $43K $47K
Royalty Rate 5.0% 10.0%
Ad Fund Rate 2.0% N/A

Unit Economics

Metric Anytime Fitness ServiceMaster Restore
Avg Unit Revenue $650K $1.5M
Avg Profit Margin N/A N/A

Scale & Growth

Metric Anytime Fitness ServiceMaster Restore
Total Units 5,000 1,900
Annual Growth 1.0% N/A
Failure Rate 4.0% N/A

Franchisee Performance

Metric Anytime Fitness ServiceMaster Restore
Franchisee Satisfaction 71/100 68/100

Track Record

Metric Anytime Fitness ServiceMaster Restore
Years in Business 22 N/A
Years Franchising 22 N/A

Financial Requirements

Metric Anytime Fitness ServiceMaster Restore
Min Net Worth Required $300K N/A
Liquid Capital Required $100K N/A

Operations

Metric Anytime Fitness ServiceMaster Restore
Avg Employees 6 N/A
Training Weeks 2 N/A

Frequently Asked Questions

Is Anytime Fitness or ServiceMaster Restore a better franchise investment?

The answer depends on your goals, budget, and market. Anytime Fitness has 5,000 total units and a 71/100 franchisee satisfaction score. ServiceMaster Restore has 1,900 total units and a 68/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Anytime Fitness franchise?

Based on data in our database, opening a Anytime Fitness franchise requires an initial investment of $398K – $974K. The franchise fee is $43K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

How much does it cost to open a ServiceMaster Restore franchise?

Based on data in our database, opening a ServiceMaster Restore franchise requires an initial investment of $250K – $800K. The franchise fee is $47K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

What is the royalty rate for Anytime Fitness vs ServiceMaster Restore?

Anytime Fitness's royalty rate is 5.0%. ServiceMaster Restore's royalty rate is 10.0%. That means ServiceMaster Restore has the lower ongoing royalty burden.

Which has more locations — Anytime Fitness or ServiceMaster Restore?

Anytime Fitness has 5,000 total units. ServiceMaster Restore has 1,900 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Anytime Fitness or ServiceMaster Restore semi-absentee friendly?

Anytime Fitness is typically run as a semi-absentee model. ServiceMaster Restore is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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