Berkshire Hathaway HomeServices vs Century 21: Which Is the Better Investment?

Based on FranchiseStack.ai's analysis of 192+ franchise FDD filings — side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Updated 2026.

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BH

Berkshire Hathaway HomeServices

Real Estate
$25K – $150K
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VS
C2

Century 21

Real Estate
$25K – $525K
View Full Profile →

At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Berkshire Hathaway HomeServices wins on investment range ($375K less) vs Century 21.
Fee Burden
Both have the same royalty rate.
Unit Count
Century 21 wins on total units (12,500 more) vs Berkshire Hathaway HomeServices.
Satisfaction
Berkshire Hathaway HomeServices wins on franchisee satisfaction vs Century 21.

⚠️ Risk Assessment

Risk signals from FDD disclosures. Higher score = lower risk. Verify all figures in each franchise's current FDD before investing.

Berkshire Hathaway HomeServices
8/10
Lower Risk
Century 21
8/10
Lower Risk
Risk FactorBerkshire Hathaway HomeServicesCentury 21
Failure RateN/AN/A
Unit Turnover (Growth)+80%/yr+200%/yr
Total Fee Burden6.0%6.0%
Territory Protection✅ Exclusive✅ Exclusive

Detailed Analysis: Berkshire Hathaway HomeServices vs Century 21

According to FranchiseStack.ai's franchise database of 192+ FDD-sourced opportunities, Berkshire Hathaway HomeServices and Century 21 are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Real Estate sector, which means they compete for similar customers and territory. Century 21 has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.

From a capital perspective, Century 21 has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Century 21 charges a lower royalty rate, which means more of your gross revenue stays in your pocket.

Franchisee satisfaction is one of the strongest predictors of long-term success. Berkshire Hathaway HomeServices leads with a 75/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric Berkshire Hathaway HomeServices Century 21
Min Investment $25K $25K
Max Investment $150K $525K
Franchise Fee $25K $25K
Royalty Rate 6.0% 6.0%
Ad Fund Rate N/A N/A

Unit Economics

Metric Berkshire Hathaway HomeServices Century 21
Avg Unit Revenue N/A N/A
Avg Profit Margin N/A N/A

Scale & Growth

Metric Berkshire Hathaway HomeServices Century 21
Total Units 1,500 14,000
Annual Growth 80.0% 200.0%
Failure Rate N/A N/A

Franchisee Performance

Metric Berkshire Hathaway HomeServices Century 21
Franchisee Satisfaction 75/100 73/100

Track Record

Metric Berkshire Hathaway HomeServices Century 21
Years in Business N/A N/A
Years Franchising N/A N/A

Financial Requirements

Metric Berkshire Hathaway HomeServices Century 21
Min Net Worth Required N/A N/A
Liquid Capital Required N/A N/A

Operations

Metric Berkshire Hathaway HomeServices Century 21
Avg Employees N/A N/A
Training Weeks N/A N/A

⚠️ Risk Indicators

Metric Berkshire Hathaway HomeServices Century 21
Failure Rate N/A N/A
Annual Unit Growth 80.0% 200.0%
Units Opened Last Year N/A N/A
Units Closed Last Year N/A N/A
Exclusive Territory ✅ Yes ✅ Yes

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Frequently Asked Questions

Is Berkshire Hathaway HomeServices or Century 21 a better franchise investment?

The answer depends on your goals, budget, and market. Berkshire Hathaway HomeServices has 1,500 total units and a 75/100 franchisee satisfaction score. Century 21 has 14,000 total units and a 73/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Berkshire Hathaway HomeServices franchise?

Based on data in our database, opening a Berkshire Hathaway HomeServices franchise requires an initial investment of $25K – $150K. The franchise fee is $25K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

How much does it cost to open a Century 21 franchise?

Based on data in our database, opening a Century 21 franchise requires an initial investment of $25K – $525K. The franchise fee is $25K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

What is the royalty rate for Berkshire Hathaway HomeServices vs Century 21?

Berkshire Hathaway HomeServices's royalty rate is 6.0%. Century 21's royalty rate is 6.0%. That means Century 21 has the lower ongoing royalty burden.

Which has more locations — Berkshire Hathaway HomeServices or Century 21?

Berkshire Hathaway HomeServices has 1,500 total units. Century 21 has 14,000 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Berkshire Hathaway HomeServices or Century 21 semi-absentee friendly?

Berkshire Hathaway HomeServices is typically run as a owner-operator model. Century 21 is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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