Berkshire Hathaway HomeServices vs eXp Realty: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Real Estate Real Data Not Investment Advice
BH

Berkshire Hathaway HomeServices

Real Estate
$25K – $150K
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VS
eR

eXp Realty

Real Estate
$3K – $8K
View Full Profile →

At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
eXp Realty wins on investment range ($142K less) vs Berkshire Hathaway HomeServices.
Fee Burden
eXp Realty wins on royalty rate (1.0% lower) vs Berkshire Hathaway HomeServices.
Unit Count
eXp Realty wins on total units (88,500 more) vs Berkshire Hathaway HomeServices.
Satisfaction
Berkshire Hathaway HomeServices wins on franchisee satisfaction vs eXp Realty.

Investment & Fees

Metric Berkshire Hathaway HomeServices eXp Realty
Min Investment $25K $3K
Max Investment $150K $8K
Franchise Fee $25K $500.00
Royalty Rate 6.0% 5.0%
Ad Fund Rate N/A N/A

Unit Economics

Metric Berkshire Hathaway HomeServices eXp Realty
Avg Unit Revenue N/A N/A
Avg Profit Margin N/A N/A

Scale & Growth

Metric Berkshire Hathaway HomeServices eXp Realty
Total Units 1,500 90,000
Annual Growth 80.0% 5.6%
Failure Rate N/A N/A

Franchisee Performance

Metric Berkshire Hathaway HomeServices eXp Realty
Franchisee Satisfaction 75/100 74/100

Track Record

Metric Berkshire Hathaway HomeServices eXp Realty
Years in Business N/A N/A
Years Franchising N/A N/A

Financial Requirements

Metric Berkshire Hathaway HomeServices eXp Realty
Min Net Worth Required N/A N/A
Liquid Capital Required N/A N/A

Operations

Metric Berkshire Hathaway HomeServices eXp Realty
Avg Employees N/A N/A
Training Weeks N/A N/A

Frequently Asked Questions

Is Berkshire Hathaway HomeServices or eXp Realty a better franchise investment?

The answer depends on your goals, budget, and market. Berkshire Hathaway HomeServices has 1,500 total units and a 75/100 franchisee satisfaction score. eXp Realty has 90,000 total units and a 74/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Berkshire Hathaway HomeServices franchise?

Based on data in our database, opening a Berkshire Hathaway HomeServices franchise requires an initial investment of $25K – $150K. The franchise fee is $25K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

How much does it cost to open a eXp Realty franchise?

Based on data in our database, opening a eXp Realty franchise requires an initial investment of $3K – $8K. The franchise fee is $500.00, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

What is the royalty rate for Berkshire Hathaway HomeServices vs eXp Realty?

Berkshire Hathaway HomeServices's royalty rate is 6.0%. eXp Realty's royalty rate is 5.0%. That means eXp Realty has the lower ongoing royalty burden.

Which has more locations — Berkshire Hathaway HomeServices or eXp Realty?

Berkshire Hathaway HomeServices has 1,500 total units. eXp Realty has 90,000 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Berkshire Hathaway HomeServices or eXp Realty semi-absentee friendly?

Berkshire Hathaway HomeServices is typically run as a owner-operator model. eXp Realty is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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