Culver's vs Subway: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Food & Restaurant Real Data Not Investment Advice
C

Culver's

Food & Restaurant
$2.4M – $5.9M
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VS
S

Subway

Food & Restaurant
$229K – $524K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Subway wins on investment range ($5.4M less) vs Culver's.
Fee Burden
Culver's wins on royalty rate (4.0% lower) vs Subway.
Unit Count
Subway wins on total units (35,730 more) vs Culver's.
Satisfaction
Culver's wins on franchisee satisfaction vs Subway.

Investment & Fees

Metric Culver's Subway
Min Investment $2.4M $229K
Max Investment $5.9M $524K
Franchise Fee $55K $15K
Royalty Rate 4.0% 8.0%
Ad Fund Rate 2.5% 4.5%

Unit Economics

Metric Culver's Subway
Avg Unit Revenue $3.8M $420K
Avg Profit Margin N/A N/A

Scale & Growth

Metric Culver's Subway
Total Units 960 36,690
Annual Growth 6.5% -3.5%
Failure Rate 0.5% 8.0%

Franchisee Performance

Metric Culver's Subway
Franchisee Satisfaction 90/100 55/100

Track Record

Metric Culver's Subway
Years in Business 40 59
Years Franchising 36 48

Financial Requirements

Metric Culver's Subway
Min Net Worth Required $1.5M $100K
Liquid Capital Required $500K $50K

Operations

Metric Culver's Subway
Avg Employees 60 12
Training Weeks 16 2

Frequently Asked Questions

Is Culver's or Subway a better franchise investment?

The answer depends on your goals, budget, and market. Culver's has 960 total units and a 90/100 franchisee satisfaction score. Subway has 36,690 total units and a 55/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Culver's franchise?

Based on data in our database, opening a Culver's franchise requires an initial investment of $2.4M – $5.9M. The franchise fee is $55K, with ongoing royalties of 4.0%. Always request the current FDD for exact figures.

How much does it cost to open a Subway franchise?

Based on data in our database, opening a Subway franchise requires an initial investment of $229K – $524K. The franchise fee is $15K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.

What is the royalty rate for Culver's vs Subway?

Culver's's royalty rate is 4.0%. Subway's royalty rate is 8.0%. That means Culver's has the lower ongoing royalty burden.

Which has more locations — Culver's or Subway?

Culver's has 960 total units. Subway has 36,690 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Culver's or Subway semi-absentee friendly?

Culver's is typically run as a owner-operator model. Subway is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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