At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Min Investment | $256K | $184K |
| Max Investment | $490K | $337K |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 4.0% | 6.0% |
| Ad Fund Rate | 6.0% | 0.0% |
Unit Economics
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Avg Unit Revenue | $700K | $2.0M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Total Units | 2,000 | 1,200 |
| Annual Growth | 0.5% | 1.0% |
| Failure Rate | 3.0% | 2.0% |
Franchisee Performance
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Franchisee Satisfaction | 69/100 | 78/100 |
Track Record
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Years in Business | 45 | 41 |
| Years Franchising | 42 | 37 |
Financial Requirements
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Min Net Worth Required | $500K | $300K |
| Liquid Capital Required | $150K | $150K |
Operations
| Metric | Jiffy Lube | Keller Williams |
|---|---|---|
| Avg Employees | 10 | 20 |
| Training Weeks | 4 | 4 |
Frequently Asked Questions
Is Jiffy Lube or Keller Williams a better franchise investment?
The answer depends on your goals, budget, and market. Jiffy Lube has 2,000 total units and a 69/100 franchisee satisfaction score. Keller Williams has 1,200 total units and a 78/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Jiffy Lube franchise?
Based on data in our database, opening a Jiffy Lube franchise requires an initial investment of $256K – $490K. The franchise fee is $35K, with ongoing royalties of 4.0%. Always request the current FDD for exact figures.
How much does it cost to open a Keller Williams franchise?
Based on data in our database, opening a Keller Williams franchise requires an initial investment of $184K – $337K. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
What is the royalty rate for Jiffy Lube vs Keller Williams?
Jiffy Lube's royalty rate is 4.0%. Keller Williams's royalty rate is 6.0%. That means Jiffy Lube has the lower ongoing royalty burden.
Which has more locations — Jiffy Lube or Keller Williams?
Jiffy Lube has 2,000 total units. Keller Williams has 1,200 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Jiffy Lube or Keller Williams semi-absentee friendly?
Jiffy Lube is typically run as a semi-absentee model. Keller Williams is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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