At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Detailed Analysis: Keller Williams vs Realty ONE Group
According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, Keller Williams and Realty ONE Group are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Real Estate sector, which means they compete for similar customers and territory. Realty ONE Group has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
From a capital perspective, Realty ONE Group has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Realty ONE Group charges a lower royalty rate, which means more of your gross revenue stays in your pocket.
Franchisee satisfaction is one of the strongest predictors of long-term success. Realty ONE Group leads with a 78/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Min Investment | $184K | $22K |
| Max Investment | $337K | $243K |
| Franchise Fee | $35K | $13K |
| Royalty Rate | 6.0% | 5.0% |
| Ad Fund Rate | 0.0% | N/A |
Unit Economics
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Avg Unit Revenue | $2.0M | N/A |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Total Units | 1,200 | 20,000 |
| Annual Growth | 1.0% | N/A |
| Failure Rate | 2.0% | N/A |
Franchisee Performance
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Franchisee Satisfaction | 78/100 | 78/100 |
Track Record
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Years in Business | 41 | N/A |
| Years Franchising | 37 | N/A |
Financial Requirements
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Min Net Worth Required | $300K | N/A |
| Liquid Capital Required | $150K | N/A |
Operations
| Metric | Keller Williams | Realty ONE Group |
|---|---|---|
| Avg Employees | 20 | N/A |
| Training Weeks | 4 | N/A |
📄 Downloadable Report
Get This Comparison as PDF — $19
Investment breakdown · Payback timeline · Royalty drag analysis · 5-year projected return · Red flags. Delivered instantly to your email. No account required.
🔒 Secure Stripe checkout · Instant email delivery
Frequently Asked Questions
Is Keller Williams or Realty ONE Group a better franchise investment?
The answer depends on your goals, budget, and market. Keller Williams has 1,200 total units and a 78/100 franchisee satisfaction score. Realty ONE Group has 20,000 total units and a 78/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Keller Williams franchise?
Based on data in our database, opening a Keller Williams franchise requires an initial investment of $184K – $337K. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
How much does it cost to open a Realty ONE Group franchise?
Based on data in our database, opening a Realty ONE Group franchise requires an initial investment of $22K – $243K. The franchise fee is $13K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
What is the royalty rate for Keller Williams vs Realty ONE Group?
Keller Williams's royalty rate is 6.0%. Realty ONE Group's royalty rate is 5.0%. That means Realty ONE Group has the lower ongoing royalty burden.
Which has more locations — Keller Williams or Realty ONE Group?
Keller Williams has 1,200 total units. Realty ONE Group has 20,000 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Keller Williams or Realty ONE Group semi-absentee friendly?
Keller Williams is typically run as a owner-operator model. Realty ONE Group is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
📄 Instant PDF Report
Get Full Analysis as PDF
Investment breakdown, payback timeline, royalty drag, 5-year return & red flags — sent to your email.
Get PDF — $19 →No account · Instant delivery · Stripe secure
Get Personalized AI Matching
See which franchise fits your budget, lifestyle, and goals — not just which has better raw numbers.
Start Free →Compare Up to 4 Franchises
Our full comparison tool adds personalized fit scores, FDD insights, and territory availability.
Open Comparison Tool