At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Min Investment | $184K | $39K |
| Max Investment | $337K | $225K |
| Franchise Fee | $35K | $25K |
| Royalty Rate | 6.0% | 0.0% |
| Ad Fund Rate | 0.0% | 0.0% |
Unit Economics
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Avg Unit Revenue | $2.0M | $1.2M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Total Units | 1,200 | 9,000 |
| Annual Growth | 1.0% | -0.5% |
| Failure Rate | 2.0% | 2.0% |
Franchisee Performance
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Franchisee Satisfaction | 78/100 | 72/100 |
Track Record
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Years in Business | 41 | 51 |
| Years Franchising | 37 | 48 |
Financial Requirements
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Min Net Worth Required | $300K | $250K |
| Liquid Capital Required | $150K | $35K |
Operations
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Avg Employees | 20 | 10 |
| Training Weeks | 4 | 2 |
Frequently Asked Questions
Is Keller Williams or RE/MAX a better franchise investment?
The answer depends on your goals, budget, and market. Keller Williams has 1,200 total units and a 78/100 franchisee satisfaction score. RE/MAX has 9,000 total units and a 72/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Keller Williams franchise?
Based on data in our database, opening a Keller Williams franchise requires an initial investment of $184K – $337K. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
How much does it cost to open a RE/MAX franchise?
Based on data in our database, opening a RE/MAX franchise requires an initial investment of $39K – $225K. The franchise fee is $25K, with ongoing royalties of 0.0%. Always request the current FDD for exact figures.
What is the royalty rate for Keller Williams vs RE/MAX?
Keller Williams's royalty rate is 6.0%. RE/MAX's royalty rate is 0.0%. That means RE/MAX has the lower ongoing royalty burden.
Which has more locations — Keller Williams or RE/MAX?
Keller Williams has 1,200 total units. RE/MAX has 9,000 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Keller Williams or RE/MAX semi-absentee friendly?
Keller Williams is typically run as a owner-operator model. RE/MAX is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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