Molly Maid vs SERVPRO: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Home Services Real Data Not Investment Advice
MM

Molly Maid

Home Services
$115K – $170K
View Full Profile →
VS
S

SERVPRO

Home Services
$205K – $312K
View Full Profile →

At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Molly Maid wins on investment range ($142K less) vs SERVPRO.
Fee Burden
Molly Maid wins on royalty rate (3.5% lower) vs SERVPRO.
Unit Count
SERVPRO wins on total units (1,500 more) vs Molly Maid.
Satisfaction
SERVPRO wins on franchisee satisfaction vs Molly Maid.

Investment & Fees

Metric Molly Maid SERVPRO
Min Investment $115K $205K
Max Investment $170K $312K
Franchise Fee $15K $50K
Royalty Rate 6.5% 10.0%
Ad Fund Rate 2.0% 3.0%

Unit Economics

Metric Molly Maid SERVPRO
Avg Unit Revenue $550K $1.1M
Avg Profit Margin N/A N/A

Scale & Growth

Metric Molly Maid SERVPRO
Total Units 500 2,000
Annual Growth 1.0% 1.0%
Failure Rate 3.5% 2.0%

Franchisee Performance

Metric Molly Maid SERVPRO
Franchisee Satisfaction 72/100 74/100

Track Record

Metric Molly Maid SERVPRO
Years in Business 40 57
Years Franchising 38 55

Financial Requirements

Metric Molly Maid SERVPRO
Min Net Worth Required $150K $200K
Liquid Capital Required $50K $100K

Operations

Metric Molly Maid SERVPRO
Avg Employees 12 15
Training Weeks 2 2

Frequently Asked Questions

Is Molly Maid or SERVPRO a better franchise investment?

The answer depends on your goals, budget, and market. Molly Maid has 500 total units and a 72/100 franchisee satisfaction score. SERVPRO has 2,000 total units and a 74/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Molly Maid franchise?

Based on data in our database, opening a Molly Maid franchise requires an initial investment of $115K – $170K. The franchise fee is $15K, with ongoing royalties of 6.5%. Always request the current FDD for exact figures.

How much does it cost to open a SERVPRO franchise?

Based on data in our database, opening a SERVPRO franchise requires an initial investment of $205K – $312K. The franchise fee is $50K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

What is the royalty rate for Molly Maid vs SERVPRO?

Molly Maid's royalty rate is 6.5%. SERVPRO's royalty rate is 10.0%. That means SERVPRO has the lower ongoing royalty burden.

Which has more locations — Molly Maid or SERVPRO?

Molly Maid has 500 total units. SERVPRO has 2,000 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Molly Maid or SERVPRO semi-absentee friendly?

Molly Maid is typically run as a owner-operator model. SERVPRO is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

Get Personalized AI Matching

See which franchise fits your budget, lifestyle, and goals — not just which has better raw numbers.

Start Free →

Compare Up to 4 Franchises

Our full comparison tool adds personalized fit scores, FDD insights, and territory availability.

Open Comparison Tool