At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Detailed Analysis: PuroClean vs ServiceMaster Restore
According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, PuroClean and ServiceMaster Restore are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Home Services sector, which means they compete for similar customers and territory. ServiceMaster Restore has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
From a capital perspective, PuroClean has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. ServiceMaster Restore charges a lower royalty rate, which means more of your gross revenue stays in your pocket.
Franchisee satisfaction is one of the strongest predictors of long-term success. PuroClean leads with a 77/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Min Investment | $95K | $250K |
| Max Investment | $235K | $800K |
| Franchise Fee | $59K | $47K |
| Royalty Rate | 10.0% | 10.0% |
| Ad Fund Rate | 2.0% | N/A |
Unit Economics
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Avg Unit Revenue | $800K | $1.5M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Total Units | 450 | 1,900 |
| Annual Growth | 5.5% | N/A |
| Failure Rate | 3.5% | N/A |
Franchisee Performance
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Franchisee Satisfaction | 77/100 | 68/100 |
Track Record
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Years in Business | 23 | N/A |
| Years Franchising | 22 | N/A |
Financial Requirements
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Min Net Worth Required | $250K | N/A |
| Liquid Capital Required | $80K | N/A |
Operations
| Metric | PuroClean | ServiceMaster Restore |
|---|---|---|
| Avg Employees | 8 | N/A |
| Training Weeks | 2 | N/A |
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Frequently Asked Questions
Is PuroClean or ServiceMaster Restore a better franchise investment?
The answer depends on your goals, budget, and market. PuroClean has 450 total units and a 77/100 franchisee satisfaction score. ServiceMaster Restore has 1,900 total units and a 68/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a PuroClean franchise?
Based on data in our database, opening a PuroClean franchise requires an initial investment of $95K – $235K. The franchise fee is $59K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.
How much does it cost to open a ServiceMaster Restore franchise?
Based on data in our database, opening a ServiceMaster Restore franchise requires an initial investment of $250K – $800K. The franchise fee is $47K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.
What is the royalty rate for PuroClean vs ServiceMaster Restore?
PuroClean's royalty rate is 10.0%. ServiceMaster Restore's royalty rate is 10.0%. That means ServiceMaster Restore has the lower ongoing royalty burden.
Which has more locations — PuroClean or ServiceMaster Restore?
PuroClean has 450 total units. ServiceMaster Restore has 1,900 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is PuroClean or ServiceMaster Restore semi-absentee friendly?
PuroClean is typically run as a owner-operator model. ServiceMaster Restore is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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