ServiceMaster Restore vs Merry Maids: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Home Services Real Data Not Investment Advice
SR

ServiceMaster Restore

Home Services
$250K – $800K
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VS
MM

Merry Maids

Home Services
$105K – $145K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Merry Maids wins on investment range ($655K less) vs ServiceMaster Restore.
Fee Burden
Merry Maids wins on royalty rate (5.0% lower) vs ServiceMaster Restore.
Unit Count
ServiceMaster Restore wins on total units (400 more) vs Merry Maids.
Satisfaction
ServiceMaster Restore wins on franchisee satisfaction vs Merry Maids.

Investment & Fees

Metric ServiceMaster Restore Merry Maids
Min Investment $250K $105K
Max Investment $800K $145K
Franchise Fee $47K $28K
Royalty Rate 10.0% 5.0%
Ad Fund Rate N/A N/A

Unit Economics

Metric ServiceMaster Restore Merry Maids
Avg Unit Revenue $1.5M $400K
Avg Profit Margin N/A N/A

Scale & Growth

Metric ServiceMaster Restore Merry Maids
Total Units 1,900 1,500
Annual Growth N/A -20.0%
Failure Rate N/A N/A

Franchisee Performance

Metric ServiceMaster Restore Merry Maids
Franchisee Satisfaction 68/100 67/100

Track Record

Metric ServiceMaster Restore Merry Maids
Years in Business N/A N/A
Years Franchising N/A N/A

Financial Requirements

Metric ServiceMaster Restore Merry Maids
Min Net Worth Required N/A N/A
Liquid Capital Required N/A N/A

Operations

Metric ServiceMaster Restore Merry Maids
Avg Employees N/A N/A
Training Weeks N/A N/A

Frequently Asked Questions

Is ServiceMaster Restore or Merry Maids a better franchise investment?

The answer depends on your goals, budget, and market. ServiceMaster Restore has 1,900 total units and a 68/100 franchisee satisfaction score. Merry Maids has 1,500 total units and a 67/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a ServiceMaster Restore franchise?

Based on data in our database, opening a ServiceMaster Restore franchise requires an initial investment of $250K – $800K. The franchise fee is $47K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

How much does it cost to open a Merry Maids franchise?

Based on data in our database, opening a Merry Maids franchise requires an initial investment of $105K – $145K. The franchise fee is $28K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

What is the royalty rate for ServiceMaster Restore vs Merry Maids?

ServiceMaster Restore's royalty rate is 10.0%. Merry Maids's royalty rate is 5.0%. That means ServiceMaster Restore has the lower ongoing royalty burden.

Which has more locations — ServiceMaster Restore or Merry Maids?

ServiceMaster Restore has 1,900 total units. Merry Maids has 1,500 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is ServiceMaster Restore or Merry Maids semi-absentee friendly?

ServiceMaster Restore is typically run as a owner-operator model. Merry Maids is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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