SERVPRO vs ServiceMaster Restore: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Home Services Real Data Not Investment Advice
S

SERVPRO

Home Services
$256K – $714K
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VS
SR

ServiceMaster Restore

Home Services
$250K – $800K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
SERVPRO wins on investment range ($86K less) vs ServiceMaster Restore.
Fee Burden
Both have the same royalty rate.
Unit Count
SERVPRO wins on total units (100 more) vs ServiceMaster Restore.
Satisfaction
SERVPRO wins on franchisee satisfaction vs ServiceMaster Restore.

Investment & Fees

Metric SERVPRO ServiceMaster Restore
Min Investment $256K $250K
Max Investment $714K $800K
Franchise Fee $27K $47K
Royalty Rate 10.0% 10.0%
Ad Fund Rate 3.0% N/A

Unit Economics

Metric SERVPRO ServiceMaster Restore
Avg Unit Revenue $2.0M $1.5M
Avg Profit Margin N/A N/A

Scale & Growth

Metric SERVPRO ServiceMaster Restore
Total Units 2,000 1,900
Annual Growth 1.0% N/A
Failure Rate 2.0% N/A

Franchisee Performance

Metric SERVPRO ServiceMaster Restore
Franchisee Satisfaction 74/100 68/100

Track Record

Metric SERVPRO ServiceMaster Restore
Years in Business 57 N/A
Years Franchising 55 N/A

Financial Requirements

Metric SERVPRO ServiceMaster Restore
Min Net Worth Required $200K N/A
Liquid Capital Required $100K N/A

Operations

Metric SERVPRO ServiceMaster Restore
Avg Employees 15 N/A
Training Weeks 2 N/A

Frequently Asked Questions

Is SERVPRO or ServiceMaster Restore a better franchise investment?

The answer depends on your goals, budget, and market. SERVPRO has 2,000 total units and a 74/100 franchisee satisfaction score. ServiceMaster Restore has 1,900 total units and a 68/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a SERVPRO franchise?

Based on data in our database, opening a SERVPRO franchise requires an initial investment of $256K – $714K. The franchise fee is $27K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

How much does it cost to open a ServiceMaster Restore franchise?

Based on data in our database, opening a ServiceMaster Restore franchise requires an initial investment of $250K – $800K. The franchise fee is $47K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.

What is the royalty rate for SERVPRO vs ServiceMaster Restore?

SERVPRO's royalty rate is 10.0%. ServiceMaster Restore's royalty rate is 10.0%. That means ServiceMaster Restore has the lower ongoing royalty burden.

Which has more locations — SERVPRO or ServiceMaster Restore?

SERVPRO has 2,000 total units. ServiceMaster Restore has 1,900 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is SERVPRO or ServiceMaster Restore semi-absentee friendly?

SERVPRO is typically run as a owner-operator model. ServiceMaster Restore is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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