Taco Bell vs Subway: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Food & Restaurant Real Data Not Investment Advice
TB

Taco Bell

Food & Restaurant
$576K – $3.4M
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VS
S

Subway

Food & Restaurant
$229K – $524K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Subway wins on investment range ($2.8M less) vs Taco Bell.
Fee Burden
Taco Bell wins on royalty rate (2.5% lower) vs Subway.
Unit Count
Subway wins on total units (28,190 more) vs Taco Bell.
Satisfaction
Taco Bell wins on franchisee satisfaction vs Subway.

Investment & Fees

Metric Taco Bell Subway
Min Investment $576K $229K
Max Investment $3.4M $524K
Franchise Fee $45K $15K
Royalty Rate 5.5% 8.0%
Ad Fund Rate 4.3% 4.5%

Unit Economics

Metric Taco Bell Subway
Avg Unit Revenue $2.1M $420K
Avg Profit Margin N/A N/A

Scale & Growth

Metric Taco Bell Subway
Total Units 8,500 36,690
Annual Growth 3.5% -3.5%
Failure Rate 2.0% 8.0%

Franchisee Performance

Metric Taco Bell Subway
Franchisee Satisfaction 73/100 55/100

Track Record

Metric Taco Bell Subway
Years in Business 62 59
Years Franchising 58 48

Financial Requirements

Metric Taco Bell Subway
Min Net Worth Required $1.5M $100K
Liquid Capital Required $750K $50K

Operations

Metric Taco Bell Subway
Avg Employees 35 12
Training Weeks 6 2

Frequently Asked Questions

Is Taco Bell or Subway a better franchise investment?

The answer depends on your goals, budget, and market. Taco Bell has 8,500 total units and a 73/100 franchisee satisfaction score. Subway has 36,690 total units and a 55/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Taco Bell franchise?

Based on data in our database, opening a Taco Bell franchise requires an initial investment of $576K – $3.4M. The franchise fee is $45K, with ongoing royalties of 5.5%. Always request the current FDD for exact figures.

How much does it cost to open a Subway franchise?

Based on data in our database, opening a Subway franchise requires an initial investment of $229K – $524K. The franchise fee is $15K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.

What is the royalty rate for Taco Bell vs Subway?

Taco Bell's royalty rate is 5.5%. Subway's royalty rate is 8.0%. That means Taco Bell has the lower ongoing royalty burden.

Which has more locations — Taco Bell or Subway?

Taco Bell has 8,500 total units. Subway has 36,690 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Taco Bell or Subway semi-absentee friendly?

Taco Bell is typically run as a semi-absentee model. Subway is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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