Tim Hortons vs McDonald's: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Food & Restaurant Real Data Not Investment Advice
TH

Tim Hortons

Food & Restaurant
$294K – $1.4M
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VS
M

McDonald's

Food & Restaurant
$1.3M – $2.3M
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Tim Hortons wins on investment range ($907K less) vs McDonald's.
Fee Burden
McDonald's wins on royalty rate (0.5% lower) vs Tim Hortons.
Unit Count
McDonald's wins on total units (34,331 more) vs Tim Hortons.
Satisfaction
McDonald's wins on franchisee satisfaction vs Tim Hortons.

Investment & Fees

Metric Tim Hortons McDonald's
Min Investment $294K $1.3M
Max Investment $1.4M $2.3M
Franchise Fee $35K $45K
Royalty Rate 4.5% 4.0%
Ad Fund Rate N/A 4.0%

Unit Economics

Metric Tim Hortons McDonald's
Avg Unit Revenue $1.2M $3.7M
Avg Profit Margin N/A N/A

Scale & Growth

Metric Tim Hortons McDonald's
Total Units 5,700 40,031
Annual Growth 100.0% 3.0%
Failure Rate N/A 1.5%

Franchisee Performance

Metric Tim Hortons McDonald's
Franchisee Satisfaction 66/100 72/100

Track Record

Metric Tim Hortons McDonald's
Years in Business N/A 69
Years Franchising N/A 69

Financial Requirements

Metric Tim Hortons McDonald's
Min Net Worth Required N/A $500K
Liquid Capital Required N/A $500K

Operations

Metric Tim Hortons McDonald's
Avg Employees N/A 50
Training Weeks N/A 9

Frequently Asked Questions

Is Tim Hortons or McDonald's a better franchise investment?

The answer depends on your goals, budget, and market. Tim Hortons has 5,700 total units and a 66/100 franchisee satisfaction score. McDonald's has 40,031 total units and a 72/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Tim Hortons franchise?

Based on data in our database, opening a Tim Hortons franchise requires an initial investment of $294K – $1.4M. The franchise fee is $35K, with ongoing royalties of 4.5%. Always request the current FDD for exact figures.

How much does it cost to open a McDonald's franchise?

Based on data in our database, opening a McDonald's franchise requires an initial investment of $1.3M – $2.3M. The franchise fee is $45K, with ongoing royalties of 4.0%. Always request the current FDD for exact figures.

What is the royalty rate for Tim Hortons vs McDonald's?

Tim Hortons's royalty rate is 4.5%. McDonald's's royalty rate is 4.0%. That means McDonald's has the lower ongoing royalty burden.

Which has more locations — Tim Hortons or McDonald's?

Tim Hortons has 5,700 total units. McDonald's has 40,031 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Tim Hortons or McDonald's semi-absentee friendly?

Tim Hortons is typically run as a owner-operator model. McDonald's is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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