Body Fit Training vs Planet Fitness: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Fitness & Health Real Data Not Investment Advice
BF

Body Fit Training

Fitness & Health
$278K – $497K
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VS
PF

Planet Fitness

Fitness & Health
$1.5M – $4.9M
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Body Fit Training wins on investment range ($4.4M less) vs Planet Fitness.
Fee Burden
Planet Fitness wins on royalty rate (1.0% lower) vs Body Fit Training.
Unit Count
Planet Fitness wins on total units (2,200 more) vs Body Fit Training.
Satisfaction
Planet Fitness wins on franchisee satisfaction vs Body Fit Training.

Detailed Analysis: Body Fit Training vs Planet Fitness

Choosing between Body Fit Training and Planet Fitness comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Fitness & Health sector, which means they compete for similar customers and territory. Planet Fitness has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.

From a capital perspective, Body Fit Training has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Planet Fitness charges a lower royalty rate, which means more of your gross revenue stays in your pocket.

Franchisee satisfaction is one of the strongest predictors of long-term success. Planet Fitness leads with a 82/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric Body Fit Training Planet Fitness
Min Investment $278K $1.5M
Max Investment $497K $4.9M
Franchise Fee $50K $20K
Royalty Rate 8.0% 7.0%
Ad Fund Rate 2.0% 7.0%

Unit Economics

Metric Body Fit Training Planet Fitness
Avg Unit Revenue $500K $2.5M
Avg Profit Margin N/A N/A

Scale & Growth

Metric Body Fit Training Planet Fitness
Total Units 300 2,500
Annual Growth 40.0% 6.0%
Failure Rate 2.0% 1.0%

Franchisee Performance

Metric Body Fit Training Planet Fitness
Franchisee Satisfaction 78/100 82/100

Track Record

Metric Body Fit Training Planet Fitness
Years in Business 9 32
Years Franchising 5 22

Financial Requirements

Metric Body Fit Training Planet Fitness
Min Net Worth Required $300K $3.0M
Liquid Capital Required $100K $1.5M

Operations

Metric Body Fit Training Planet Fitness
Avg Employees 6 20
Training Weeks 3 4

Frequently Asked Questions

Is Body Fit Training or Planet Fitness a better franchise investment?

The answer depends on your goals, budget, and market. Body Fit Training has 300 total units and a 78/100 franchisee satisfaction score. Planet Fitness has 2,500 total units and a 82/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Body Fit Training franchise?

Based on data in our database, opening a Body Fit Training franchise requires an initial investment of $278K – $497K. The franchise fee is $50K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.

How much does it cost to open a Planet Fitness franchise?

Based on data in our database, opening a Planet Fitness franchise requires an initial investment of $1.5M – $4.9M. The franchise fee is $20K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.

What is the royalty rate for Body Fit Training vs Planet Fitness?

Body Fit Training's royalty rate is 8.0%. Planet Fitness's royalty rate is 7.0%. That means Planet Fitness has the lower ongoing royalty burden.

Which has more locations — Body Fit Training or Planet Fitness?

Body Fit Training has 300 total units. Planet Fitness has 2,500 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Body Fit Training or Planet Fitness semi-absentee friendly?

Body Fit Training is typically run as a semi-absentee model. Planet Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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