VS
Investment Range
$294K – $719K
vs Planet Fitness
$1.5M – $4.9M
Royalty + Ad Fund
7.0%
vs Planet Fitness
14.0%
Franchisee Rating
71/100
vs Planet Fitness
82/100
What's Inside This Report
- FDD Item analysis — Items 5, 7, 19, 20 & 21 in plain English
- Risk assessment — failure rate, turnover, fee burden, territory, litigation
- 5-year ROI model — payback timeline & assumptions
- Red flags — auto-detected from each brand's FDD data
- Verdict framework — which buyer profile fits each brand
- PDF export — yours forever, for due-diligence folders
Preview · 3 of 30+ metrics
| Metric | Gold's Gym | Planet Fitness |
|---|---|---|
| Investment Range | $294K – $719K | $1.5M – $4.9M |
| Total Royalty + Ad Fund | 7.0% | 14.0% |
| Avg Unit Revenue (AUV) | $2.0M | $2.5M |
Headline Comparison — 8 Dimensions
Independent FDD-side data both brands publish. Updated monthly from franchise disclosure documents. Unlock the full 22-row analyst report (and FDD risk flags + 5-year ROI projections) below.
| Dimension | Gold's Gym | Planet Fitness |
|---|---|---|
| Initial Investment Range | $294K – $719K | $1.5M – $4.9M |
| Royalty Rate (+ Ad Fund) | 7.0% royalty | 7.0% royalty + 7.0% ad fund |
| FDD Item 19 AUV | $2.0M | $2.5M |
| Territory Exclusivity | Exclusive territory (FDD Item 12) | Exclusive territory (FDD Item 12) |
| Training Weeks | Disclosed in FDD | 4 weeks |
| Financing Options | SBA loan eligible | SBA loan eligible up to $5M via 7(a) program |
| Owner Reviews | 71/100 franchisee satisfaction — Verified owner reviews → | 82/100 franchisee satisfaction — Verified owner reviews → |
| Operating Model | Owner-operator | Semi-absentee friendly |
Unlock 22 more dimensions + FDD risk flags + 5-year ROI projections in the full report below.
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