At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Min Investment | $178K | $184K |
| Max Investment | $403K | $337K |
| Franchise Fee | $30K | $35K |
| Royalty Rate | 5.0% | 6.0% |
| Ad Fund Rate | 2.5% | 0.0% |
Unit Economics
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Avg Unit Revenue | $550K | $2.0M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Total Units | 5,600 | 1,200 |
| Annual Growth | 0.5% | 1.0% |
| Failure Rate | 2.0% | 2.0% |
Franchisee Performance
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Franchisee Satisfaction | 70/100 | 78/100 |
Track Record
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Years in Business | 44 | 41 |
| Years Franchising | 44 | 37 |
Financial Requirements
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Min Net Worth Required | $150K | $300K |
| Liquid Capital Required | $75K | $150K |
Operations
| Metric | The UPS Store | Keller Williams |
|---|---|---|
| Avg Employees | 4 | 20 |
| Training Weeks | 2 | 4 |
Frequently Asked Questions
Is The UPS Store or Keller Williams a better franchise investment?
The answer depends on your goals, budget, and market. The UPS Store has 5,600 total units and a 70/100 franchisee satisfaction score. Keller Williams has 1,200 total units and a 78/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a The UPS Store franchise?
Based on data in our database, opening a The UPS Store franchise requires an initial investment of $178K – $403K. The franchise fee is $30K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
How much does it cost to open a Keller Williams franchise?
Based on data in our database, opening a Keller Williams franchise requires an initial investment of $184K – $337K. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
What is the royalty rate for The UPS Store vs Keller Williams?
The UPS Store's royalty rate is 5.0%. Keller Williams's royalty rate is 6.0%. That means The UPS Store has the lower ongoing royalty burden.
Which has more locations — The UPS Store or Keller Williams?
The UPS Store has 5,600 total units. Keller Williams has 1,200 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is The UPS Store or Keller Williams semi-absentee friendly?
The UPS Store is typically run as a owner-operator model. Keller Williams is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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