WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) vs Anytime Fitness: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Fitness & Health Real Data Not Investment Advice
WB

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)

Fitness & Health
$200K – $700K
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VS
AF

Anytime Fitness

Fitness & Health
$398K – $974K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) wins on investment range ($274K less) vs Anytime Fitness.
Fee Burden
Anytime Fitness wins on royalty rate (1.0% lower) vs WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio).
Unit Count
Anytime Fitness wins on total units (3,800 more) vs WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio).
Satisfaction
Anytime Fitness has available Franchisee Satisfaction data; WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) does not.

Investment & Fees

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Min Investment $200K $398K
Max Investment $700K $974K
Franchise Fee $45K $43K
Royalty Rate 6.0% 5.0%
Ad Fund Rate N/A 2.0%

Unit Economics

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Avg Unit Revenue N/A $650K
Avg Profit Margin N/A N/A

Scale & Growth

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Total Units 1,200 5,000
Annual Growth N/A 1.0%
Failure Rate N/A 4.0%

Franchisee Performance

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Franchisee Satisfaction N/A 71/100

Track Record

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Years in Business 10 22
Years Franchising 10 22

Financial Requirements

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Min Net Worth Required N/A $300K
Liquid Capital Required N/A $100K

Operations

Metric WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Anytime Fitness
Avg Employees N/A 6
Training Weeks N/A 2

Frequently Asked Questions

Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Anytime Fitness a better franchise investment?

The answer depends on your goals, budget, and market. WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total units and a track record in its industry. Anytime Fitness has 5,000 total units and a 71/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise?

Based on data in our database, opening a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise requires an initial investment of $200K – $700K. The franchise fee is $45K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

How much does it cost to open a Anytime Fitness franchise?

Based on data in our database, opening a Anytime Fitness franchise requires an initial investment of $398K – $974K. The franchise fee is $43K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.

What is the royalty rate for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) vs Anytime Fitness?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)'s royalty rate is 6.0%. Anytime Fitness's royalty rate is 5.0%. That means Anytime Fitness has the lower ongoing royalty burden.

Which has more locations — WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Anytime Fitness?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total units. Anytime Fitness has 5,000 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Anytime Fitness semi-absentee friendly?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) is typically run as a owner-operator model. Anytime Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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