Key Investment Facts
[LAST UPDATED: Apr 11, 2026] · [VERIFIED · FDD]
About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)
Portfolio of wellness service franchise brands including Drybar (blowout bars), Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. The portfolio was acquired by Transom Capital Group in January 2026. Combined portfolio of 1,200+ franchise locations across wellness, beauty, and fitness categories.
Tags: wellness, beauty, massage, blowout, lash, pe-owned, transom-capital, portfolio-brand
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Investment Overview: Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Worth It?
Opening a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise requires an initial investment in the range of $200K to $700K. The initial franchise fee is $45K, which grants you access to the brand, training, and operational systems. Ongoing royalty fees are 6.00% of gross revenue. WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector and typically requires owner-operator involvement.
As of the most recent disclosure, WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total franchise units (1,190 franchised).
We recommend using our AI Financial Model tool to project personalized returns, and reviewing the full FDD analysis before making any investment decision.
Risk Assessment
Key risk signals from FDD data. Higher score = lower risk. Verify in the franchise's current disclosure document.
Ownership & Private Equity
Transom Capital Group completed acquisition of WellBiz Brands portfolio (Drybar, Elements Massage, Amazing Lash Studio) in January 2026. Transom is a Denver-based PE firm focused on consumer and services brands. Drybar had previously been under Prospect Capital and then WellBiz.
⚠️ PE ownership can affect franchise support culture and resale terms. Always review the most recent FDD for ownership disclosures.
Franchisee Q&A
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Frequently Asked Questions About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)
How much does it cost to open a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise?
The total initial investment for a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise ranges from $200K to $700K. This includes the franchise fee of $45K, plus buildout, equipment, inventory, and working capital. Ongoing royalty fees are 6.00% of gross revenue. Always request the current Franchise Disclosure Document for exact, up-to-date figures.
Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) a good franchise to buy in 2026?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector with 1,200 total units. Whether it's a good investment depends on your market, capital, and goals. We recommend using our AI Financial Model tool to project personalized returns before making a decision.
Can I run a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise as a semi-absentee owner?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) typically operates under a owner-operator model. Owner-operators are expected to be involved in daily management. This hands-on model usually offers more control over operations and customer experience but requires a greater time commitment.
What is the failure rate for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchises?
Specific failure rate data for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) is not publicly disclosed. Failure rates vary by market and operator experience. Always review Item 20 of the FDD, which discloses franchisee turnover, transfers, and terminations over the past three years.
How does WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) compare to other Fitness & Health franchises?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) competes with other brands in the Fitness & Health space. Key differentiators include investment level ($200K to $700K), and the owner-operator operating model. Use our franchise comparison tool to see side-by-side data against specific competitors.
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