WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Franchise

Portfolio of wellness service franchise brands including Drybar (blowout bars), Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. The portfolio was…

Fitness & Health Investment: $200K–$700K Source: FranchiseStack.ai

Key Investment Facts

✓ Data verified · 2026-04-11  ·  Confidence: 70%

[LAST UPDATED: Apr 11, 2026]  ·  [VERIFIED · FDD]

Initial Investment
$200K–$700K
[VERIFIED · FDD 2026]
Franchise Fee
$45K
Royalty Rate
6.00%
Avg Unit Revenue
N/A
[ESTIMATE]
Total Units
1,200
Annual Growth
N/A

About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)

Portfolio of wellness service franchise brands including Drybar (blowout bars), Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. The portfolio was acquired by Transom Capital Group in January 2026. Combined portfolio of 1,200+ franchise locations across wellness, beauty, and fitness categories.

Tags: wellness, beauty, massage, blowout, lash, pe-owned, transom-capital, portfolio-brand

Franchise Referral Program

Ready to Explore WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)?

Get a personalized investment analysis and introduction to the franchise development team — free. No obligation.

✓ Free — No obligation ✓ Your data stays private ✓ 188+ franchises in our database

Investment Overview: Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) Worth It?

Opening a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise requires an initial investment in the range of $200K to $700K. The initial franchise fee is $45K, which grants you access to the brand, training, and operational systems. Ongoing royalty fees are 6.00% of gross revenue. WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector and typically requires owner-operator involvement.

As of the most recent disclosure, WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total franchise units (1,190 franchised).

We recommend using our AI Financial Model tool to project personalized returns, and reviewing the full FDD analysis before making any investment decision.

Risk Assessment

Overall Risk
7/10 Lower Risk

Key risk signals from FDD data. Higher score = lower risk. Verify in the franchise's current disclosure document.

📉
Franchisee Turnover (Item 20)
No unit history disclosed
Unknown
⚠️
Failure Rate
Not publicly disclosed
Unknown
🗺️
Territory Protection
Territory terms not disclosed
Unknown
💸
Ongoing Fee Burden
6.0% of revenue (royalty)
Low
Data as of April 2026. Not investment advice — review current FDD before investing.

Ownership & Private Equity

Current Owner
Transom Capital Group
Acquired
2026

Transom Capital Group completed acquisition of WellBiz Brands portfolio (Drybar, Elements Massage, Amazing Lash Studio) in January 2026. Transom is a Denver-based PE firm focused on consumer and services brands. Drybar had previously been under Prospect Capital and then WellBiz.

⚠️ PE ownership can affect franchise support culture and resale terms. Always review the most recent FDD for ownership disclosures.

Franchisee Q&A

Real answers from verified WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) owners
💬

No questions yet

Be the first to ask a verified WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchisee

Frequently Asked Questions About WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)

How much does it cost to open a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise?

The total initial investment for a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise ranges from $200K to $700K. This includes the franchise fee of $45K, plus buildout, equipment, inventory, and working capital. Ongoing royalty fees are 6.00% of gross revenue. Always request the current Franchise Disclosure Document for exact, up-to-date figures.

Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) a good franchise to buy in 2026?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) operates in the Fitness & Health sector with 1,200 total units. Whether it's a good investment depends on your market, capital, and goals. We recommend using our AI Financial Model tool to project personalized returns before making a decision.

Can I run a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise as a semi-absentee owner?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) typically operates under a owner-operator model. Owner-operators are expected to be involved in daily management. This hands-on model usually offers more control over operations and customer experience but requires a greater time commitment.

What is the failure rate for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchises?

Specific failure rate data for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) is not publicly disclosed. Failure rates vary by market and operator experience. Always review Item 20 of the FDD, which discloses franchisee turnover, transfers, and terminations over the past three years.

How does WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) compare to other Fitness & Health franchises?

WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) competes with other brands in the Fitness & Health space. Key differentiators include investment level ($200K to $700K), and the owner-operator operating model. Use our franchise comparison tool to see side-by-side data against specific competitors.

More Fitness & Health Franchises

GS
Goldfish Swim School
Goldfish Swim School operates within the youth fitness and health sector, specifically focusing on developmental aquatics for children. The business model relies on a recurring revenue stream generated through monthly memberships and structured swim lessons held in purpose-built, climate-controlled facilities. Franchisees manage daily operations centered on staff recruitment and training, class scheduling, and maintaining rigorous water quality standards. Positioned in the premium segment of the market, the brand differentiates itself through a specialized tropical-themed environment and a proprietary curriculum designed to appeal to parents seeking high safety standards and consistent instructional quality. This niche focus allows the brand to compete against municipal pools and general-purpose fitness centers by offering a more tailored, child-centric experience. The total initial investment for a Goldfish Swim School franchise ranges from $1.5 million to $3.4 million, which includes a $50,000 initial franchise fee. This significant capital requirement is largely driven by the costs of specialized facility construction, including advanced filtration systems, pool installation, and interior build-outs. Variance in the total investment is primarily attributed to regional real estate prices, local labor costs, and the specific square footage of the site. Ongoing financial obligations include a 6.00% royalty fee on gross revenue for continued brand access and operational support, along with a 2.00% contribution to the national advertising fund. These fees facilitate centralized marketing efforts and the maintenance of the brand’s proprietary instructional systems. Goldfish Swim School presents a compelling financial profile for prospective investors looking to enter the youth enrichment sector. On average, individual units generate approximately $2.2 million in annual revenue, demonstrating the high demand for specialized aquatic instruction. Most locations reach the point of profitability within about 18 months of opening their doors. For those seeking a deeper dive into the numbers, the company provides comprehensive financial performance data within Item 19 of their Franchise Disclosure Document. This transparency allows potential franchisees to evaluate the historical performance and economic viability of the business model before making a commitment. The operational structure of the franchise typically follows an owner-operator involvement model, ensuring that leadership remains closely connected to the local community. New owners undergo an intensive six-week initial training program to master the system's standards and safety protocols. Running a facility requires managing a team of roughly 40 employees, with day-to-day responsibilities ranging from staff scheduling and marketing to maintaining water quality and customer service. The brand utilizes a specific territory structure to protect market share and offers robust franchisee support systems, including ongoing operational guidance and marketing assistance, to help owners navigate the complexities of the business. Goldfish Swim School exhibits robust system health with a current total of 170 units across its network. The brand maintains an impressive 18.00% net growth rate alongside a remarkably low 1.00% failure rate, signaling a stable and expanding market presence. Having been in business for 16 years and franchising for 13 of those, the company offers a seasoned operational framework. This longevity and success are further validated by a high franchisee satisfaction rating of 86 out of 100, which indicates strong internal support and overall owner contentment with the brand's performance. To qualify for this franchise, candidates need a minimum net worth of $1.5 million and $500,000 in liquid capital. The model is well-suited for owner-operators who enjoy community involvement and have a background in management or education. It offers a fulfilling lifestyle for those who value child development, appealing to both first-time entrepreneurs and seasoned multi-unit owners. However, prospective franchisees must consider the significant capital required for specialized pool construction and the operational risk of high staff turnover, particularly regarding the constant need for certified lifeguards and instructors.
$1.5M–$3.4M Fitness & Health Owner-Operator
PF
Planet Fitness
Planet Fitness operates within the high-volume, low-cost (HVLC) segment of the fitness and health industry. The business model prioritizes accessibility and affordability, targeting casual gym-goers rather than the niche bodybuilding or boutique fitness demographics. Franchisees manage large-scale facilities where daily operations involve staff supervision, equipment maintenance, and membership retention. By positioning itself as a "judgment-free zone" with low monthly dues, the brand captures a broad market share of first-time or infrequent gym users. This strategy relies on a high volume of memberships to offset low individual price points, creating a recurring revenue stream supported by automated billing systems and a standardized operational framework. The total initial investment for a Planet Fitness franchise ranges from $1.5 million to $4.9 million. This variance is primarily driven by real estate costs, the scale of site construction, and the volume of fitness equipment required for the specific square footage. Franchisees must pay an initial franchise fee of $20,000, along with ongoing royalty payments of 7.00% of gross revenue. An additional 7.00% is allocated to the advertising fund to support national and local marketing initiatives. These fees cover the use of the brand’s proprietary operating systems, site selection assistance, and large-scale procurement networks. The capital-intensive nature of the investment reflects the requirement for high-quality cardio and strength equipment and the extensive build-out of locker room facilities. Planet Fitness presents a robust financial profile for prospective investors looking to enter the fitness industry. On average, a single unit generates approximately $2.5 million in annual revenue, showcasing the brand's ability to scale effectively within its low-cost membership model. While initial startup costs are significant, franchise owners typically see their locations reach profitability within about 24 months of operation. Detailed historical performance metrics and specific earnings claims are readily available for review in the Item 19 section of the Franchise Disclosure Document, allowing candidates to conduct thorough financial due diligence before committing to a development agreement. The operational structure of a Planet Fitness franchise is designed for a semi-absentee involvement model, making it an attractive option for multi-unit developers. New owners undergo four weeks of initial training to master the brand's systems before managing a staff of roughly 20 employees per location. Day-to-day responsibilities focus on high-level management, marketing, and maintaining brand standards rather than front-desk tasks. The franchise utilizes a specific territory structure to ensure market protection and provides extensive support systems, including site selection assistance, ongoing marketing materials, and operational consulting to ensure long-term success across all regions. Planet Fitness demonstrates robust system health with a significant footprint of 2,500 total units across its network. The brand has established a long-standing presence in the fitness industry, having been in business for 32 years and franchising for 22 of those years. Its stability is reflected in a low 1.00% failure rate and a steady 6.00% net growth rate, indicating consistent expansion. Furthermore, the franchise maintains a strong relationship with its operators, evidenced by a franchisee satisfaction score of 82 out of 100. This combination of longevity and positive sentiment suggests a mature and reliable business model for those looking to enter the health and wellness sector. This investment is designed for high-net-worth individuals, requiring a minimum net worth of $3.0 million and at least $1.5 million in liquid capital. The model is particularly well-suited for semi-absentee operators who prefer overseeing a management team rather than handling daily gym floor tasks. Ideal candidates typically possess strong business backgrounds and multi-unit leadership skills, making it a better fit for experienced franchisees rather than first-time business owners. While the lifestyle allows for professional distance, potential investors should watch out for high initial construction costs and the competitive pressure from other low-cost gym alternatives in increasingly saturated markets.
$1.5M–$4.9M Fitness & Health Semi-Absentee
RH
Restore Hyper Wellness
Restore Hyper Wellness operates within the health and wellness sector, specifically targeting the proactive recovery and longevity market. The business model relies on a membership-based recurring revenue structure, offering a suite of services including cryotherapy, IV drip therapy, and infrared saunas. On a day-to-day basis, franchisees manage specialized staff—such as registered nurses and wellness technicians—while focusing on customer retention and facility operations. The company occupies a competitive position in a fragmented market by aggregating multiple high-tech wellness modalities into a single retail footprint, appealing to a demographic interested in performance optimization and preventative health. The total initial investment for a franchise unit ranges from $534,113 to $1,313,203, which includes an initial franchise fee of $50,000. This cost variance is largely determined by geographic location, the scale of leasehold improvements, and the specific equipment configurations selected for the site. Franchisees are also required to pay an ongoing royalty fee of 7.00% of gross revenue and an advertising fund contribution of 2.00%. These fees are allocated toward corporate support, brand development, and national marketing campaigns. The capital-intensive nature of the startup costs reflects the specialized medical and technical equipment necessary to deliver the brand's core service offerings. Restore Hyper Wellness presents a compelling financial profile for prospective investors looking to enter the boutique wellness industry. According to recent data, the franchise boasts an average unit revenue of approximately $1.1 million per year. New locations typically reach profitability in about 14 months, offering a relatively quick return on investment compared to many other retail health concepts. Detailed financial performance data is readily available in the Item 19 section of the Franchise Disclosure Document, allowing potential owners to conduct thorough due diligence on the brand's historical earnings and expense structures. From an operational standpoint, the business is designed around a semi-absentee involvement model, making it suitable for owners who wish to maintain other professional commitments while scaling their portfolio. Franchisees undergo three weeks of initial training to master the brand's protocols and specialized technology. Each location generally requires a staff of about 12 employees to manage day-to-day responsibilities such as client scheduling, administering services, and maintaining equipment. The company utilizes a strategic territory structure to ensure market protection and provides robust franchisee support systems, including marketing assistance and ongoing operational guidance to ensure long-term success. Restore Hyper Wellness has established a strong presence in the wellness industry over its nine years in business, with five of those years dedicated to franchising. The system currently operates 250 total units and maintains an impressive net growth rate of 35.00%. This rapid expansion is supported by a remarkably low failure rate of just 2.00%, suggesting a stable and resilient business model for incoming owners. Franchisee satisfaction remains high with a score of 81 out of 100, reflecting a positive relationship between the corporate entity and its operators as the brand continues to scale its footprint across the country. This investment opportunity is designed for individuals with a minimum net worth of $1.0M and at least $350K in liquid capital. The model is particularly well-suited for semi-absentee operators who possess strong management skills and a passion for a proactive health lifestyle. While the brand attracts both first-time and experienced franchisees, those with a background in team leadership or retail operations often find the most success. Potential investors should be mindful of risks such as the evolving regulatory landscape surrounding specialized wellness treatments and the significant capital required for high-tech equipment maintenance and facility build-outs.
$534K–$1.3M Fitness & Health Semi-Absentee
TJ
The Joint Chiropractic
Walk-in chiropractic care without insurance or appointments.
$280K–$522K Fitness & Health Semi-Absentee

Similar Investment Range

Other franchises with similar startup costs across categories.

C
Chick-fil-A
Chick-fil-A is a major participant in the quick-service restaurant (QSR) industry, specifically the chicken-specialty segment. The business model utilizes an "Operator" system where the corporation retains ownership of the physical assets—including land, buildings, and equipment—while the operator manages daily functions. These responsibilities include high-volume kitchen management, staff recruitment, and the execution of the brand’s hospitality-focused service model. Despite remaining closed on Sundays, the chain maintains a leading market position characterized by high average unit volumes and a concentrated menu. This operational strategy prioritizes efficiency and service consistency over total hours of operation. The total initial investment for a Chick-fil-A franchise ranges from $343,750 to $2,456,070. This variance is largely determined by the facility type—ranging from mall units to standalone restaurants—and regional construction costs. The initial franchise fee is $10,000. Ongoing fees include a 15% royalty on gross revenue, though there is currently no required contribution to a national advertising fund. These fees cover the use of the brand and ongoing corporate support. Because the franchisor typically pays for the capital expenditures, the 15% gross royalty is higher than the industry average, reflecting the corporation's significant capital stake in each location. Chick-fil-A maintains a highly competitive financial profile within the quick-service restaurant industry, characterized by exceptional unit-level performance. The average annual revenue for a single location is approximately $8.4 million, a figure that significantly exceeds many of its competitors in the fast-food sector. Prospective franchisees can expect a relatively quick return on their initial investment, with most units reaching profitability within about 12 months of opening. Detailed insights into these financial metrics, including historical sales and cost data, are readily available to applicants through the Item 19 financial performance representations found in the company's official Franchise Disclosure Document. The operational structure of the brand relies on a hands-on owner-operator involvement model, where individuals are expected to manage their locations personally rather than acting as passive investors. New operators undergo an intensive 12-week initial training program to master the company's rigorous standards and service culture. Each restaurant typically employs around 80 people, requiring the operator to oversee large teams and handle day-to-day responsibilities such as customer service, food safety, and staff development. Chick-fil-A utilizes a specific territory structure that often limits operators to a single location to ensure focused quality control. To facilitate long-term success, the corporate office provides robust franchisee support systems covering marketing, supply chain logistics, and ongoing field consultations. Chick-fil-A maintains a robust and stable franchise system that currently encompasses 3,059 total units. The brand continues to expand steadily with a 5.20% net growth rate, yet it maintains an impressively low failure rate of only 0.50%. Having spent 57 years in business and 57 years franchising, the company offers a proven model backed by decades of industry experience. This long-term success is mirrored in the sentiment of its partners, as the system boasts a franchisee satisfaction score of 92 out of 100. This franchise model is specifically tailored for dedicated owner-operators rather than passive investors, requiring a minimum liquid capital of only $10,000. The ideal candidate possesses strong leadership skills and a background in community involvement, fitting a lifestyle focused on high-touch service and daily operational involvement. While the low financial barrier makes it attractive for first-time franchisees, the selection process is notoriously selective with a very low acceptance rate. Prospective operators should be aware of key risks, such as the fact that they do not own the equity in the business or real estate and are typically restricted to running a single unit.
$343K–$2.4M Food & Restaurant Owner-Operator
WB
Wild Birds Unlimited
Backyard bird feeding and nature specialty retail.
$187K–$351K Retail & Services Owner-Operator

⚠️ [SEEK EXPERT ADVICE] — Data is for educational reference only. Verify all figures with the franchisor's official FDD before making any investment decision. FranchiseStack does not provide investment, legal, or financial advice. Last reviewed 2026-04-11.