At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
⚠️ Risk Assessment
Risk signals from FDD disclosures. Higher score = lower risk. Verify all figures in each franchise's current FDD before investing.
| Risk Factor | Xponential Fitness | Planet Fitness |
|---|---|---|
| Failure Rate | N/A | 1% |
| Unit Turnover (Growth) | N/A | +6%/yr |
| Total Fee Burden | N/A | 14.0% |
| Territory Protection | ✅ Exclusive | ✅ Exclusive |
Detailed Analysis: Xponential Fitness vs Planet Fitness
According to FranchiseStack.ai's franchise database of 192+ FDD-sourced opportunities, Xponential Fitness and Planet Fitness are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Fitness & Health sector, which means they compete for similar customers and territory. Xponential Fitness has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.
If passive ownership matters to you, Planet Fitness supports a semi-absentee model — you can hire a manager and maintain other income sources.
Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.
Investment & Fees
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Min Investment | N/A | $1.5M |
| Max Investment | N/A | $4.9M |
| Franchise Fee | N/A | $20K |
| Royalty Rate | N/A | 7.0% |
| Ad Fund Rate | N/A | 7.0% |
Unit Economics
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Avg Unit Revenue | N/A | $2.5M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Total Units | 3,000 | 2,500 |
| Annual Growth | N/A | 6.0% |
| Failure Rate | N/A | 1.0% |
Franchisee Performance
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Franchisee Satisfaction | N/A | 82/100 |
Track Record
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Years in Business | 2,007 | 32 |
| Years Franchising | 2,010 | 22 |
Financial Requirements
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Min Net Worth Required | N/A | $3.0M |
| Liquid Capital Required | N/A | $1.5M |
Operations
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Avg Employees | N/A | 20 |
| Training Weeks | N/A | 4 |
⚠️ Risk Indicators
| Metric | Xponential Fitness | Planet Fitness |
|---|---|---|
| Failure Rate | N/A | 1.0% |
| Annual Unit Growth | N/A | 6.0% |
| Units Opened Last Year | N/A | 150 |
| Units Closed Last Year | N/A | N/A |
| Exclusive Territory | ✅ Yes | ✅ Yes |
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Frequently Asked Questions
Is Xponential Fitness or Planet Fitness a better franchise investment?
The answer depends on your goals, budget, and market. Xponential Fitness has 3,000 total units and a track record in its industry. Planet Fitness has 2,500 total units and a 82/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Xponential Fitness franchise?
Based on data in our database, opening a Xponential Fitness franchise requires an initial investment of N/A. The franchise fee is disclosed in the FDD, with ongoing royalties of as disclosed. Always request the current FDD for exact figures.
How much does it cost to open a Planet Fitness franchise?
Based on data in our database, opening a Planet Fitness franchise requires an initial investment of $1.5M – $4.9M. The franchise fee is $20K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.
What is the royalty rate for Xponential Fitness vs Planet Fitness?
Xponential Fitness's royalty rate is not publicly disclosed. Planet Fitness's royalty rate is 7.0%. Check each franchise's FDD for current rates.
Which has more locations — Xponential Fitness or Planet Fitness?
Xponential Fitness has 3,000 total units. Planet Fitness has 2,500 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Xponential Fitness or Planet Fitness semi-absentee friendly?
Xponential Fitness is typically run as a owner-operator model. Planet Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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