At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Min Investment | $500K | $527K |
| Max Investment | $1.4M | $1.8M |
| Franchise Fee | $35K | $40K |
| Royalty Rate | 6.0% | 5.9% |
| Ad Fund Rate | 3.0% | 5.0% |
Unit Economics
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Avg Unit Revenue | $1.4M | $1.1M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Total Units | 920 | 13,200 |
| Annual Growth | 2.5% | 2.0% |
| Failure Rate | 2.0% | 3.5% |
Franchisee Performance
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Franchisee Satisfaction | 71/100 | 70/100 |
Track Record
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Years in Business | 34 | 75 |
| Years Franchising | 28 | 65 |
Financial Requirements
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Min Net Worth Required | $1.0M | $500K |
| Liquid Capital Required | $500K | $250K |
Operations
| Metric | Zaxby's | Dunkin' |
|---|---|---|
| Avg Employees | 45 | 25 |
| Training Weeks | 6 | 6 |
Frequently Asked Questions
Is Zaxby's or Dunkin' a better franchise investment?
The answer depends on your goals, budget, and market. Zaxby's has 920 total units and a 71/100 franchisee satisfaction score. Dunkin' has 13,200 total units and a 70/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Zaxby's franchise?
Based on data in our database, opening a Zaxby's franchise requires an initial investment of $500K – $1.4M. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
How much does it cost to open a Dunkin' franchise?
Based on data in our database, opening a Dunkin' franchise requires an initial investment of $527K – $1.8M. The franchise fee is $40K, with ongoing royalties of 5.9%. Always request the current FDD for exact figures.
What is the royalty rate for Zaxby's vs Dunkin'?
Zaxby's's royalty rate is 6.0%. Dunkin''s royalty rate is 5.9%. That means Dunkin' has the lower ongoing royalty burden.
Which has more locations — Zaxby's or Dunkin'?
Zaxby's has 920 total units. Dunkin' has 13,200 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Zaxby's or Dunkin' semi-absentee friendly?
Zaxby's is typically run as a owner-operator model. Dunkin' is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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