Zaxby's vs Subway: Which Is the Better Investment?

Based on FranchiseStack.ai's analysis of 188+ franchise FDD filings — side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Updated 2026.

Food & Restaurant Real Data Not Investment Advice
Z

Zaxby's

Food & Restaurant
$500K – $1.4M
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VS
S

Subway

Food & Restaurant
$229K – $524K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Subway wins on investment range ($826K less) vs Zaxby's.
Fee Burden
Zaxby's wins on royalty rate (2.0% lower) vs Subway.
Unit Count
Subway wins on total units (35,770 more) vs Zaxby's.
Satisfaction
Zaxby's wins on franchisee satisfaction vs Subway.

Detailed Analysis: Zaxby's vs Subway

According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, Zaxby's and Subway are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Food & Restaurant sector, which means they compete for similar customers and territory. Subway has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.

From a capital perspective, Subway has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Zaxby's charges a lower royalty rate, which means more of your gross revenue stays in your pocket.

Franchisee satisfaction is one of the strongest predictors of long-term success. Zaxby's leads with a 71/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric Zaxby's Subway
Min Investment $500K $229K
Max Investment $1.4M $524K
Franchise Fee $35K $15K
Royalty Rate 6.0% 8.0%
Ad Fund Rate 3.0% 4.5%

Unit Economics

Metric Zaxby's Subway
Avg Unit Revenue $1.4M $420K
Avg Profit Margin N/A N/A

Scale & Growth

Metric Zaxby's Subway
Total Units 920 36,690
Annual Growth 2.5% -3.5%
Failure Rate 2.0% 8.0%

Franchisee Performance

Metric Zaxby's Subway
Franchisee Satisfaction 71/100 55/100

Track Record

Metric Zaxby's Subway
Years in Business 34 59
Years Franchising 28 48

Financial Requirements

Metric Zaxby's Subway
Min Net Worth Required $1.0M $100K
Liquid Capital Required $500K $50K

Operations

Metric Zaxby's Subway
Avg Employees 45 12
Training Weeks 6 2

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Frequently Asked Questions

Is Zaxby's or Subway a better franchise investment?

The answer depends on your goals, budget, and market. Zaxby's has 920 total units and a 71/100 franchisee satisfaction score. Subway has 36,690 total units and a 55/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Zaxby's franchise?

Based on data in our database, opening a Zaxby's franchise requires an initial investment of $500K – $1.4M. The franchise fee is $35K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

How much does it cost to open a Subway franchise?

Based on data in our database, opening a Subway franchise requires an initial investment of $229K – $524K. The franchise fee is $15K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.

What is the royalty rate for Zaxby's vs Subway?

Zaxby's's royalty rate is 6.0%. Subway's royalty rate is 8.0%. That means Zaxby's has the lower ongoing royalty burden.

Which has more locations — Zaxby's or Subway?

Zaxby's has 920 total units. Subway has 36,690 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Zaxby's or Subway semi-absentee friendly?

Zaxby's is typically run as a owner-operator model. Subway is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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