Club Pilates vs Planet Fitness: Which Is the Better Investment?

Based on FranchiseStack.ai's analysis of 188+ franchise FDD filings — side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Updated 2026.

Fitness & Health Real Data Not Investment Advice
CP

Club Pilates

Fitness & Health
$252K – $538K
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VS
PF

Planet Fitness

Fitness & Health
$1.5M – $4.9M
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Club Pilates wins on investment range ($4.4M less) vs Planet Fitness.
Fee Burden
Both have the same royalty rate.
Unit Count
Planet Fitness wins on total units (1,700 more) vs Club Pilates.
Satisfaction
Planet Fitness wins on franchisee satisfaction vs Club Pilates.

Detailed Analysis: Club Pilates vs Planet Fitness

According to FranchiseStack.ai's franchise database of 188+ FDD-sourced opportunities, Club Pilates and Planet Fitness are among the most-researched franchise comparisons. The choice comes down to your investment capacity, risk tolerance, and operational preferences. Both operate in the Fitness & Health sector, which means they compete for similar customers and territory. Planet Fitness has a larger footprint, which typically translates to stronger brand recognition but potentially more territorial saturation.

From a capital perspective, Club Pilates has a lower entry point. However, initial investment alone doesn't determine ROI — ongoing royalties, revenue potential, and failure rates all factor into long-term returns. Planet Fitness charges a lower royalty rate, which means more of your gross revenue stays in your pocket.

Franchisee satisfaction is one of the strongest predictors of long-term success. Planet Fitness leads with a 82/100 satisfaction score, indicating that existing owners are more positive about their decision. Before committing to either franchise, we recommend running both through our Financial Model tool to project personalized 5-year P&L scenarios. You should also review each franchise's complete Franchise Disclosure Document using our FDD Checker to understand litigation history, termination rates, and territory restrictions.

Investment & Fees

Metric Club Pilates Planet Fitness
Min Investment $252K $1.5M
Max Investment $538K $4.9M
Franchise Fee $60K $20K
Royalty Rate 7.0% 7.0%
Ad Fund Rate 2.0% 7.0%

Unit Economics

Metric Club Pilates Planet Fitness
Avg Unit Revenue $700K $2.5M
Avg Profit Margin N/A N/A

Scale & Growth

Metric Club Pilates Planet Fitness
Total Units 800 2,500
Annual Growth 14.0% 6.0%
Failure Rate 3.0% 1.0%

Franchisee Performance

Metric Club Pilates Planet Fitness
Franchisee Satisfaction 74/100 82/100

Track Record

Metric Club Pilates Planet Fitness
Years in Business 17 32
Years Franchising 12 22

Financial Requirements

Metric Club Pilates Planet Fitness
Min Net Worth Required $500K $3.0M
Liquid Capital Required $150K $1.5M

Operations

Metric Club Pilates Planet Fitness
Avg Employees 10 20
Training Weeks 3 4

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Frequently Asked Questions

Is Club Pilates or Planet Fitness a better franchise investment?

The answer depends on your goals, budget, and market. Club Pilates has 800 total units and a 74/100 franchisee satisfaction score. Planet Fitness has 2,500 total units and a 82/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Club Pilates franchise?

Based on data in our database, opening a Club Pilates franchise requires an initial investment of $252K – $538K. The franchise fee is $60K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.

How much does it cost to open a Planet Fitness franchise?

Based on data in our database, opening a Planet Fitness franchise requires an initial investment of $1.5M – $4.9M. The franchise fee is $20K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.

What is the royalty rate for Club Pilates vs Planet Fitness?

Club Pilates's royalty rate is 7.0%. Planet Fitness's royalty rate is 7.0%. That means Planet Fitness has the lower ongoing royalty burden.

Which has more locations — Club Pilates or Planet Fitness?

Club Pilates has 800 total units. Planet Fitness has 2,500 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Club Pilates or Planet Fitness semi-absentee friendly?

Club Pilates is typically run as a semi-absentee model. Planet Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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