WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)
At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Min Investment | $200K | $1.5M |
| Max Investment | $700K | $4.9M |
| Franchise Fee | $45K | $20K |
| Royalty Rate | 6.0% | 7.0% |
| Ad Fund Rate | N/A | 7.0% |
Unit Economics
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Avg Unit Revenue | N/A | $2.5M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Total Units | 1,200 | 2,500 |
| Annual Growth | N/A | 6.0% |
| Failure Rate | N/A | 1.0% |
Franchisee Performance
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Franchisee Satisfaction | N/A | 82/100 |
Track Record
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Years in Business | 10 | 32 |
| Years Franchising | 10 | 22 |
Financial Requirements
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Min Net Worth Required | N/A | $3.0M |
| Liquid Capital Required | N/A | $1.5M |
Operations
| Metric | WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) | Planet Fitness |
|---|---|---|
| Avg Employees | N/A | 20 |
| Training Weeks | N/A | 4 |
Frequently Asked Questions
Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Planet Fitness a better franchise investment?
The answer depends on your goals, budget, and market. WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total units and a track record in its industry. Planet Fitness has 2,500 total units and a 82/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise?
Based on data in our database, opening a WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) franchise requires an initial investment of $200K – $700K. The franchise fee is $45K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
How much does it cost to open a Planet Fitness franchise?
Based on data in our database, opening a Planet Fitness franchise requires an initial investment of $1.5M – $4.9M. The franchise fee is $20K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.
What is the royalty rate for WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) vs Planet Fitness?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio)'s royalty rate is 6.0%. Planet Fitness's royalty rate is 7.0%. That means WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has the lower ongoing royalty burden.
Which has more locations — WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Planet Fitness?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) has 1,200 total units. Planet Fitness has 2,500 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) or Planet Fitness semi-absentee friendly?
WellBiz Brands (Drybar / Elements Massage / Amazing Lash Studio) is typically run as a owner-operator model. Planet Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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