Wild Birds Unlimited vs Great Clips: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Retail & Services Real Data Not Investment Advice
WB

Wild Birds Unlimited

Retail & Services
$187K – $351K
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VS
GC

Great Clips

Retail & Services
$181K – $387K
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
Wild Birds Unlimited wins on investment range ($37K less) vs Great Clips.
Fee Burden
Wild Birds Unlimited wins on royalty rate (2.0% lower) vs Great Clips.
Unit Count
Great Clips wins on total units (4,140 more) vs Wild Birds Unlimited.
Satisfaction
Wild Birds Unlimited wins on franchisee satisfaction vs Great Clips.

Investment & Fees

Metric Wild Birds Unlimited Great Clips
Min Investment $187K $181K
Max Investment $351K $387K
Franchise Fee $28K $20K
Royalty Rate 4.0% 6.0%
Ad Fund Rate 2.0% 5.0%

Unit Economics

Metric Wild Birds Unlimited Great Clips
Avg Unit Revenue $600K $400K
Avg Profit Margin N/A N/A

Scale & Growth

Metric Wild Birds Unlimited Great Clips
Total Units 360 4,500
Annual Growth 2.0% 1.0%
Failure Rate 2.5% 2.0%

Franchisee Performance

Metric Wild Birds Unlimited Great Clips
Franchisee Satisfaction 87/100 78/100

Track Record

Metric Wild Birds Unlimited Great Clips
Years in Business 43 42
Years Franchising 40 39

Financial Requirements

Metric Wild Birds Unlimited Great Clips
Min Net Worth Required $200K $250K
Liquid Capital Required $40K $100K

Operations

Metric Wild Birds Unlimited Great Clips
Avg Employees 4 8
Training Weeks 2 2

Frequently Asked Questions

Is Wild Birds Unlimited or Great Clips a better franchise investment?

The answer depends on your goals, budget, and market. Wild Birds Unlimited has 360 total units and a 87/100 franchisee satisfaction score. Great Clips has 4,500 total units and a 78/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a Wild Birds Unlimited franchise?

Based on data in our database, opening a Wild Birds Unlimited franchise requires an initial investment of $187K – $351K. The franchise fee is $28K, with ongoing royalties of 4.0%. Always request the current FDD for exact figures.

How much does it cost to open a Great Clips franchise?

Based on data in our database, opening a Great Clips franchise requires an initial investment of $181K – $387K. The franchise fee is $20K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.

What is the royalty rate for Wild Birds Unlimited vs Great Clips?

Wild Birds Unlimited's royalty rate is 4.0%. Great Clips's royalty rate is 6.0%. That means Wild Birds Unlimited has the lower ongoing royalty burden.

Which has more locations — Wild Birds Unlimited or Great Clips?

Wild Birds Unlimited has 360 total units. Great Clips has 4,500 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is Wild Birds Unlimited or Great Clips semi-absentee friendly?

Wild Birds Unlimited is typically run as a owner-operator model. Great Clips is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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