At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Min Investment | $560K | $575K |
| Max Investment | $1.6M | $1.1M |
| Franchise Fee | $60K | $60K |
| Royalty Rate | 8.0% | 6.0% |
| Ad Fund Rate | 2.0% | 2.0% |
Unit Economics
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Avg Unit Revenue | $1.3M | $1.2M |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Total Units | 1,500 | 1,150 |
| Annual Growth | 3.5% | -1.0% |
| Failure Rate | 2.5% | 4.0% |
Franchisee Performance
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Franchisee Satisfaction | 76/100 | 62/100 |
Track Record
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Years in Business | 14 | 22 |
| Years Franchising | 12 | 21 |
Financial Requirements
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Min Net Worth Required | $1.0M | $500K |
| Liquid Capital Required | $500K | $200K |
Operations
| Metric | Orangetheory Fitness | Massage Envy |
|---|---|---|
| Avg Employees | 12 | 20 |
| Training Weeks | 4 | 4 |
Frequently Asked Questions
Is Orangetheory Fitness or Massage Envy a better franchise investment?
The answer depends on your goals, budget, and market. Orangetheory Fitness has 1,500 total units and a 76/100 franchisee satisfaction score. Massage Envy has 1,150 total units and a 62/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a Orangetheory Fitness franchise?
Based on data in our database, opening a Orangetheory Fitness franchise requires an initial investment of $560K – $1.6M. The franchise fee is $60K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.
How much does it cost to open a Massage Envy franchise?
Based on data in our database, opening a Massage Envy franchise requires an initial investment of $575K – $1.1M. The franchise fee is $60K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
What is the royalty rate for Orangetheory Fitness vs Massage Envy?
Orangetheory Fitness's royalty rate is 8.0%. Massage Envy's royalty rate is 6.0%. That means Massage Envy has the lower ongoing royalty burden.
Which has more locations — Orangetheory Fitness or Massage Envy?
Orangetheory Fitness has 1,500 total units. Massage Envy has 1,150 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is Orangetheory Fitness or Massage Envy semi-absentee friendly?
Orangetheory Fitness is typically run as a semi-absentee model. Massage Envy is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
Get Personalized AI Matching
See which franchise fits your budget, lifestyle, and goals — not just which has better raw numbers.
Start Free →Compare Up to 4 Franchises
Our full comparison tool adds personalized fit scores, FDD insights, and territory availability.
Open Comparison Tool