StretchLab vs Orangetheory Fitness: Which Is the Better Investment?

Side-by-side comparison of investment costs, fees, unit economics, and franchisee satisfaction. Data from FDD disclosures and franchise database — updated 2026.

Fitness & Health Real Data Not Investment Advice
S

StretchLab

Fitness & Health
$210K – $440K
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VS
OF

Orangetheory Fitness

Fitness & Health
$560K – $1.6M
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At a Glance: Key Differences

Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.

Investment Cost
StretchLab wins on investment range ($1.2M less) vs Orangetheory Fitness.
Fee Burden
StretchLab wins on royalty rate (1.0% lower) vs Orangetheory Fitness.
Unit Count
Orangetheory Fitness wins on total units (1,150 more) vs StretchLab.
Satisfaction
StretchLab wins on franchisee satisfaction vs Orangetheory Fitness.

Investment & Fees

Metric StretchLab Orangetheory Fitness
Min Investment $210K $560K
Max Investment $440K $1.6M
Franchise Fee $60K $60K
Royalty Rate 7.0% 8.0%
Ad Fund Rate 2.0% 2.0%

Unit Economics

Metric StretchLab Orangetheory Fitness
Avg Unit Revenue $500K $1.3M
Avg Profit Margin N/A N/A

Scale & Growth

Metric StretchLab Orangetheory Fitness
Total Units 350 1,500
Annual Growth 35.0% 3.5%
Failure Rate 3.0% 2.5%

Franchisee Performance

Metric StretchLab Orangetheory Fitness
Franchisee Satisfaction 77/100 76/100

Track Record

Metric StretchLab Orangetheory Fitness
Years in Business 8 14
Years Franchising 6 12

Financial Requirements

Metric StretchLab Orangetheory Fitness
Min Net Worth Required $500K $1.0M
Liquid Capital Required $150K $500K

Operations

Metric StretchLab Orangetheory Fitness
Avg Employees 8 12
Training Weeks 2 4

Frequently Asked Questions

Is StretchLab or Orangetheory Fitness a better franchise investment?

The answer depends on your goals, budget, and market. StretchLab has 350 total units and a 77/100 franchisee satisfaction score. Orangetheory Fitness has 1,500 total units and a 76/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.

How much does it cost to open a StretchLab franchise?

Based on data in our database, opening a StretchLab franchise requires an initial investment of $210K – $440K. The franchise fee is $60K, with ongoing royalties of 7.0%. Always request the current FDD for exact figures.

How much does it cost to open a Orangetheory Fitness franchise?

Based on data in our database, opening a Orangetheory Fitness franchise requires an initial investment of $560K – $1.6M. The franchise fee is $60K, with ongoing royalties of 8.0%. Always request the current FDD for exact figures.

What is the royalty rate for StretchLab vs Orangetheory Fitness?

StretchLab's royalty rate is 7.0%. Orangetheory Fitness's royalty rate is 8.0%. That means StretchLab has the lower ongoing royalty burden.

Which has more locations — StretchLab or Orangetheory Fitness?

StretchLab has 350 total units. Orangetheory Fitness has 1,500 total units. A larger system can mean more brand recognition, but also more territorial competition.

Is StretchLab or Orangetheory Fitness semi-absentee friendly?

StretchLab is typically run as a semi-absentee model. Orangetheory Fitness is typically run as a semi-absentee model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.

Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.

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