Key Investment Facts
[LAST UPDATED: May 23, 2026] · [ESTIMATE]
About Pure Barre
Pure Barre is a boutique barre fitness brand with 620+ studios in the US. Part of Xponential Fitness (NYSE: XPOF). FTC context: XPOF agreed to $17M FTC settlement over franchise rule violations (FDD timeliness, misleading franchisees about 6-month vs 12+ month timelines). Momentum brand alongside Club Pilates as most stable XPOF assets. Min net worth $500K; liquid capital ~$100K; veteran discounts available.
Item 19 (Financial Performance Representation): Available — franchisees can view historical earnings data.
Tags: fitness, barre, boutique, membership, xponential, ftc-action
Full FDD Analysis + 5-Year ROI Model for Pure Barre
Unlock the complete investment picture for Pure Barre:
- FDD Items 5, 6, 7, 19, 20 & 21 fully decoded
- 5-year P&L, break-even, and ROI projections seeded from this franchise's real FDD
- Risk scorecard: turnover, failure rate, fee burden, territory — color-coded
- Unit-count history, Item 20 turnover, and growth trend (where disclosed)
- Red flags & due-diligence checklist
- PDF export for offline review
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Frequently Asked Questions About Pure Barre
How much does it cost to open a Pure Barre franchise?
The total initial investment for a Pure Barre franchise ranges from $314K to $629K. This includes the franchise fee of $60K, plus buildout, equipment, inventory, and working capital. Ongoing royalty fees are 8.00% of gross revenue. Always request the current Franchise Disclosure Document for exact, up-to-date figures.
Is Pure Barre a good franchise to buy in 2026?
Pure Barre operates in the Fitness & Health sector with 620 total units. Whether it's a good investment depends on your market, capital, and goals. We recommend using our AI Financial Model tool to project personalized returns before making a decision.
Can I run a Pure Barre franchise as a semi-absentee owner?
Pure Barre typically operates under a owner-operator model. Owner-operators are expected to be involved in daily management. This hands-on model usually offers more control over operations and customer experience but requires a greater time commitment.
What is the failure rate for Pure Barre franchises?
Specific failure rate data for Pure Barre is not publicly disclosed. Failure rates vary by market and operator experience. Always review Item 20 of the FDD, which discloses franchisee turnover, transfers, and terminations over the past three years.
How does Pure Barre compare to other Fitness & Health franchises?
Pure Barre competes with other brands in the Fitness & Health space. Key differentiators include investment level ($314K to $629K), and the owner-operator operating model. Use our franchise comparison tool to see side-by-side data against specific competitors.
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